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Roy Rogers Restaurants has returned to La Plata with the opening of the newest franchise restaurant at 6370 Crain Highway.

“It was the easiest conversion we’ve ever done,” said Jim Plamondon, co-president of the Plamondon Cos., franchisor of Roy Rogers Restaurants. “With minimal framing, new stucco, paint and interior remodeling, we were able to make the modifications in La Plata for a fraction of the cost of a new build, all in a 45-day turnaround. What we aren’t able to change, we’re able to work around due to our flexibility. In this case, it included designing around raised ceilings and specific building characteristics affordably for the Roy Rogers transformation.”

Consumer demand for the brand’s return after its 2007 departure from the market fueled Roy Rogers’ return to La Plata.

“We expected a huge opening because the brand is so beloved, but this was just over the top. Our opening day was four times higher than a normal day in a high-volume restaurant,” Patience Barton, the La Plata Roy Rogers franchisee, said. “The community is so excited, and the record-breaking sales have continued every day since we’ve been open.”