Former marketing director tapped to lead PGCPS communications -- Gazette.Net


Prince George’s County Public Schools has hired Keesha Bullock, former director of marketing for Washington, D.C.,-based conservative think tank The Heritage Foundation to head its communications department.

Bullock steps into a position left vacant since June 3, 2013, when then-director Briant Coleman resigned following a school system leadership reorganization that ushered in four county government-appointed school board members and a school system leader chosen by the county executive.

For over a year, senior web specialist Max Pugh has served as acting communications director and will continue to serve with the department, Bullock said.

Bullock said she served as managing director for a District-based public relations agency and as publicity manager for three years with Silver Springs-based Discovery Networks before creating and implementing marketing strategies for The Heritage Foundation.

School system CEO Kevin Maxwell said Bullock will be a great asset in improving the school system’s external and internal communications.

“As our new chief communications officer, she will help us articulate our message and see that needed information is timely received not only by the news media, but our critical stakeholders,” Maxwell said in a statement.

Bullock, who currently lives in Silver Spring, said her work in promoting new and emerging brands has helped prepare her for the challenges of representing the school system, and that working for a Maryland school system was one of the draws to her position.

“I’m a native Marylander. I was born here, I was raised here, I went to the University of Maryland College Park, and I have a great, great desire to give back to my state,” Bullock said.

School board chair Segun Eubanks said he welcomed the news of Bullock’s addition to the department.

“I’m very impressed with her background,” Eubanks said. “It’s very important for us to get skilled and talented people in our school system, and I really think that they hit it out of the ballpark with her hire.”